{"id":44343,"date":"2026-10-26T19:14:45","date_gmt":"2026-10-26T17:14:45","guid":{"rendered":"https:\/\/rytasvilnius.lt\/en\/?p=44343"},"modified":"2026-10-26T19:22:08","modified_gmt":"2026-10-26T17:22:08","slug":"rytas-vilnius-and-me2u-continue-their-long-standing-partnership","status":"publish","type":"post","link":"https:\/\/rytasvilnius.lt\/en\/news\/rytas-vilnius-and-me2u-continue-their-long-standing-partnership\/","title":{"rendered":"Rytas Vilnius and Me2U continue their long-standing partnership"},"content":{"rendered":"<p><strong>Stability and long-term trust are invaluable in basketball, and Rytas Vilnius is continuing its partnership with Me2U, a Lithuanian brand specializing in functional foods and protein snacks, for another season.<\/strong><\/p>\n<p>What began as a partnership in 2021 has since become an integral part of the team&#8217;s daily routine. Founded in 2019, the rapidly growing Lithuanian brand Me2U stands out in the market for its modern approach to nutrition for active lifestyles. Its range of crispy protein wafers, protein bars, and nut spreads helps players replenish their energy after intense physical activity, while also providing a sweet way to celebrate victories.<\/p>\n<p>&#8220;We have continued our partnership with Rytas Vilnius for several years because we see genuine value in this collaboration. It is not only an opportunity to increase Me2U&#8217;s brand awareness, but also a chance to support sports, stand behind our city&#8217;s team, and become part of a community that truly lives and breathes basketball.<\/p>\n<p>It is equally important for us to know that, as partners, we contribute to the team&#8217;s ability to achieve its goals. We appreciate Rytas&#8217; ambitions, take pride in the team&#8217;s achievements, and hope the new season will bring even more opportunities to celebrate victories together,&#8221; said Aist\u0117 Anciukevi\u010d\u0117, Brand Development Manager at Me2U.<\/p>\n<p>Martynas Giga, CEO of Rytas Vilnius, emphasizes that the long-standing relationship reflects the professionalism and mutual trust shared by both organizations.<\/p>\n<p>&#8220;Long-term partnerships in professional sports demonstrate a genuine connection. When a partner stands alongside a club for several seasons, they naturally become part of the team&#8217;s everyday life and locker room culture.<\/p>\n<p>Our players appreciate these snacks both for their taste and for the quick energy boost they provide immediately after games, which is why Me2U protein bars are always available in our locker room. We greatly value our partners&#8217; loyalty to the club and are delighted to continue this collaboration,&#8221; said Giga.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stability and long-term trust are invaluable in basketball, and Rytas Vilnius is continuing its partnership with Me2U, a Lithuanian brand specializing in functional foods and protein snacks, for another season. What began as a partnership in 2021 has since become an integral part of the team&#8217;s daily routine. Founded in 2019, the rapidly growing Lithuanian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4,57],"tags":[],"class_list":["post-44343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rytas","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rytas Vilnius and Me2U continue their long-standing partnership - Vilniaus \u201eRYTAS\u201c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rytasvilnius.lt\/en\/news\/rytas-vilnius-and-me2u-continue-their-long-standing-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rytas Vilnius and Me2U continue their long-standing partnership - Vilniaus \u201eRYTAS\u201c\" \/>\n<meta property=\"og:description\" content=\"Stability and long-term trust are invaluable in basketball, and Rytas Vilnius is continuing its partnership with Me2U, a Lithuanian brand specializing in functional foods and protein snacks, for another season. 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