Rytas Vilnius has announced a new partnership with international pizza chain Domino’s Pizza. The collaboration brings together two organisations that share a commitment to community, strong connections with their audiences and creating memorable experiences.
Through this partnership, both organisations aim not only to strengthen their relationship but also to develop initiatives dedicated to the club’s fans.
The new partnership is built on shared values and a common approach to community engagement. The globally recognised Domino’s Pizza brand is associated with a culture of sharing and bringing people together, while sport and basketball provide opportunities to promote these values within an even wider community.
Rytas Vilnius is known for its active and loyal fanbase, whose support is an integral part of the club’s identity. The club consistently strives to strengthen its connection with supporters, create new experiences for them and expand its activities beyond the basketball court.
The partnership with Domino’s Pizza therefore opens up new opportunities to engage fans even more closely in the life of the club.
“We see our partnership with Rytas Vilnius as an opportunity to build a long-term relationship with one of the most passionate basketball communities in Lithuania,” said Brigita Mackevičiūtė, Marketing Manager at Domino’s Pizza.
“For us, it is important that this collaboration goes beyond brand visibility. We aim to create meaningful initiatives for fans, become actively involved in the club’s activities and contribute to strengthening the basketball community. We believe that the best partnerships are built when both sides share a common goal – bringing people together, creating emotions and sharing moments of joy.”
By joining the Rytas family of partners, Domino’s Pizza aims to become an active part of the club’s community. Both organisations see opportunities to develop joint initiatives that will strengthen fan engagement and provide even more occasions to enjoy the excitement of basketball.
“We are delighted to welcome Domino’s Pizza, a globally recognised brand, to our family of partners. Our fans have always been, and continue to be, one of the most important parts of our organisation,” said Martynas Giga, CEO of Rytas Vilnius.
“That is why we particularly value partners who want not only to increase their visibility but also to become actively involved in the life of the club. We believe that together with Domino’s Pizza, we will be able to offer our supporters new experiences and even more opportunities to come together and share the excitement of basketball.”