BC Rytas Vilnius has welcomed international digital gaming content provider ICONIC21 to its family of partners. The company will open a new office and studio in Vilnius this year and has chosen to support the city’s basketball community as it begins operations in the Lithuanian capital.
Rytas and ICONIC21 share the same values: ambition, teamwork and a constant drive to improve and win. By partnering with the club, ICONIC21 aims to become not only an international company operating in Vilnius, but also an active member of the local community.
“We are proud to support Rytas and proud to be growing in the same city. Vilnius is becoming our new home, so it is important for us to support a team that represents the capital’s character, energy and ambition so strongly,” said Rokas Benetis, ICONIC21 Country Manager for Lithuania.
ICONIC21’s new operational hub will occupy more than 1,400 square metres across two floors. It will include both office space and a game studio, with the official opening planned for the fourth quarter of 2026.
Recruitment is already underway, with the company currently looking for game presenters and studio operations specialists. ICONIC21 aims to give people in Vilnius the opportunity to begin or develop their careers within an international company—even without previous experience in the industry.
Throughout the season, Rytas fans will see the ICONIC21 brand across a range of club assets and communication channels.
Welcome to the Rytas family, ICONIC21.
Growing in Vilnius. Fighting for Vilnius. Together!